Personal Training
Establishing successful personal training business by building a great team of personal trainers and implementing effective strategies for delivering exceptional training services.
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With the help of a skilled fitness manager, an average gym with around 2,000 members can generate an additional revenue of $40,000-$50,000 per month.
Developing a personal training business that earns $500,000 per year is nearly impossible without a competent fitness manager.
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It is crucial to continually search for exceptional personal training talent to ensure success.
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There are numerous reasons why individuals sign up for personal training, including but not limited to adopting a new workout routine, achieving better results, losing weight, gaining muscles, dealing with injuries, getting back in shape, learning weightlifting, and mastering the use of exercise and cardio equipment.
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When it comes to hiring and developing personal trainers, it's crucial to prioritize certain skills rather than a specific body type or fitness experience. Passion for fitness and a willingness to help people are key traits that trainers should possess. Ongoing development is also essential, as trainers need to learn various scheduling techniques to ensure they have enough appointments to make sales.
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Hourly rates and personal training rates for trainers should be reasonable to ensure team members are motivated and willing to work hard. Every trainer should have a base to start developing their personal training business, which can be gradually decreased as their individual business grows.
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Prospecting and lead generation are crucial aspects of personal training sales, but trainers don't necessarily have to call their friends and family members to make sales. Persistence, kindness, following the sales cycle, and patience are key to generating leads at the gym.
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There are specific rules to turn prospects into leads, such as obtaining voluntary contact information or scheduling an appointment. A certain number of prospects are required to turn into leads, and only a portion of leads will buy the service.
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The sales process should be set and followed by every team member, and it can be modified based on results. Client management is also vital, as it is easier to keep current clients than to find new ones. Fitness managers need to monitor how often clients cancel personal training services and identify the reasons for cancellations.
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Trainers are essentially sales representatives, and their performance is crucial to the success of the personal training business. They should have daily, weekly, and monthly goals, and various factors, such as the number of scheduled appointments, prospect show-up rate, and closing ratio, should be tracked on a daily basis. Fitness managers are responsible for managing the team and understanding each trainer's strengths and weaknesses. The best trainers are those who can sell and keep clients for a long time, and data tracking is necessary to obtain this knowledge.
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For more specific information, the podcast is available, or individuals can contact the team via email.​